What moderation does
Spam Hiding
Automatically hides spam, scam links, and bot comments the moment they appear — before any real buyer sees them.
Troll Filtering
Detects toxic or negative comments and hides them before buyers scroll past, keeping your comment section safe for conversions.
Intent Routing
Buying questions get immediate replies with links; complaints get moved to private DMs — every comment goes to the right place.
Escalation
When the agent is unsure or a customer is upset, it flags the conversation and hands off to your team so nothing important falls through the cracks.
How moderation runs
Exerta watches every new comment across your connected Facebook, Instagram, TikTok, and website chat in real time. The moment a comment lands, it passes through your rules in priority order. The first rule that matches triggers its action — hide, flag, escalate, or route to DM. Comments that don’t match any rule are handled by the AI agent, which reads intent and replies in your brand’s voice. The whole process happens in seconds, invisibly, 24/7.Comment hiding is available on the Free plan. AI-powered intent routing and moderation rules require the Starter plan.
Explore moderation
Moderation Rules
Build no-code rules that hide, flag, or escalate based on content, author, or placement.
Multi-Branch Logic
Route comments automatically by intent — buying questions, complaints, and spam each go where they belong.
Campaign Targeting
Scope your rules to a specific campaign, ad set, or single ad — leaving influencer pages untouched.