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Exerta offers three tiers designed to fit businesses at every stage — from solo creators testing the waters to enterprise teams running high-volume engagement across multiple channels. The Free plan lets you get started at no cost, the Starter plan unlocks full AI replies in your brand voice, and the Enterprise tier supports custom volumes, advanced compliance, and dedicated support.
The Free plan is truly free — no credit card required, no expiry. It is limited to 100 AI actions/month, stock replies only, and 1 page.
Start with the 7-day Starter free trial. You get full AI replies in your brand voice and 500 AI actions — no credit card needed.

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Plan comparison

Free

$0 / month Forever free — no credit card required
  • 100 AI actions / month
  • Stock replies (no AI-generated replies)
  • Comment hiding rules
  • 1 connected page (Meta or TikTok)
  • 90-day activity history
  • Self-serve only (no support)

Starter

**79.99/month∗∗or79.99 / month** or 769 / year (save 20%, 2 months free)7-day free trial — no credit card neededEverything in Free, plus:
  • 500 AI actions / month
  • AI-generated replies in your brand voice

Enterprise

Book a callEverything in Starter, plus:
  • Higher volumes, more agents and pages
  • Done-for-you agent building and training
  • HIPAA compliance available (requires BAA)
  • Bring your own API keys
  • Dedicated success support + Slack channel

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What counts as an AI action

One AI action equals one reply sent or one comment hidden. Every time an agent responds to a comment, answers a DM, or hides a piece of spam on your behalf, one action is deducted from your monthly credit balance. Actions reset at the start of each billing cycle — unused credits do not roll over.

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Annual billing

Switching to annual billing saves you 20% — equivalent to 2 months free. Instead of paying 79.99eachmonth,you′rebilledasinglepaymentof∗∗79.99 each month, you're billed a single payment of **769/year**. To switch, go to Settings → Billing and select the annual option.

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What happens if you run out of credits

If your monthly credit balance hits zero, your agents pause automatically and stop taking new actions. You’ll receive an email notification as soon as this happens. Your agents resume at the start of your next billing cycle when credits refresh — or immediately if you upgrade to a higher plan. To upgrade, go to Settings → Billing and select a new plan.

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Changing or cancelling your plan

You can upgrade, downgrade, or cancel your plan at any time from Settings → Billing — no lock-in, no penalties.
  • Upgrading takes effect immediately. You receive a prorated credit for the remainder of your current billing period.
  • Downgrading takes effect at the end of your current billing period. Agents that exceed the lower plan’s limits are paused automatically until you re-enable them within your new limits.
  • Cancelling takes effect at the end of your current billing period. Your workspace and data remain accessible until that date.