# Exerta ## Docs - [What Is Exerta? AI Engagement Agents for Social Ads](https://docs.exerta.ai/introduction.md): Exerta is an AI agent platform that handles every comment, DM, and live chat across your social ads — replying, moderating, and closing sales 24/7. - [Get Started with Exerta: Live AI Agents in 5 Minutes](https://docs.exerta.ai/quickstart.md): Create your Exerta account, connect a social channel, activate a pre-built AI agent, and watch it reply to comments and DMs — live in 5 minutes. - [Connect Facebook, Instagram, TikTok & Website Chat](https://docs.exerta.ai/connecting-channels.md): Link Facebook, Instagram, TikTok, or website chat to Exerta using official OAuth. Each integration takes about 60 seconds and requires no code. - [AI Agents Overview: How Exerta Automates Engagement](https://docs.exerta.ai/agents/overview.md): Exerta AI agents reply to comments and DMs, close sales, and hide spam — trained on your brand, running 24/7 across all connected channels. - [AI Replies: Context-Aware Responses for Every Conversation](https://docs.exerta.ai/agents/ai-replies.md): Exerta replies to comments and DMs instantly using context from the full conversation — not templates. Learn how AI replies work and how to configure them. - [Brand Voice Training: Teach Your Agent to Sound Like You](https://docs.exerta.ai/agents/brand-voice.md): Teach Exerta your brand's tone, products, and objection-handling style so every AI reply sounds like your best rep — never robotic, always on-brand. - [Human Handoff: Take Over Any Conversation Instantly](https://docs.exerta.ai/agents/human-handoff.md): Jump into any conversation and the AI pauses for that thread. Use handoff for high-value buyers, complaints, or anything that needs a human touch. - [Comment Moderation: Protect Your Ads Automatically](https://docs.exerta.ai/moderation/overview.md): Exerta hides spam, trolls, and negative comments before buyers see them — protecting your ad spend and keeping comment sections conversion-friendly. - [Moderation Rules: Control What Gets Hidden or Flagged](https://docs.exerta.ai/moderation/rules.md): Build no-code moderation rules to automatically hide, flag, or escalate comments by content, author, or ad placement — then track every match. - [Multi-Branch Logic: Route Comments by Intent and Sentiment](https://docs.exerta.ai/moderation/multi-branch-logic.md): Use multi-branch routing to send buying questions to a reply with a link, move complaints to DMs, and hide toxic comments — all in one automated flow. - [Scope Moderation Rules to Campaigns, Ad Sets, and Ads](https://docs.exerta.ai/moderation/campaign-targeting.md): Scope moderation rules to specific campaigns, ad sets, or individual ads — so whitelisted pages stay untouched while your paid ads stay protected. - [Facebook Integration: Automate Comments and DMs on Ads](https://docs.exerta.ai/channels/facebook.md): Connect Facebook to Exerta via Meta Business Manager to automatically reply to ad comments, answer Messenger DMs, and hide negative content in real time. - [Instagram Integration: AI Replies for Comments and DMs](https://docs.exerta.ai/channels/instagram.md): Connect Instagram to Exerta to automatically reply to comments on ads and organic posts, answer DMs, and move hot buyers into private conversations. - [TikTok Integration: Moderation for TikTok Ad Comments](https://docs.exerta.ai/channels/tiktok.md): Connect TikTok to Exerta to automatically hide spam, scam links, and negative comments on your TikTok ads before buyers scroll past. - [Website Chat: AI Agent for Landing Pages and Checkout](https://docs.exerta.ai/channels/website-chat.md): Add an AI chat agent to your landing pages, checkout, or store with one script tag — captures leads, rescues abandoned carts, and answers FAQs 24/7. - [Analytics Dashboard: Track Replies, Hides, and Revenue](https://docs.exerta.ai/analytics/dashboard.md): The Exerta dashboard shows every reply sent, comment hidden, and sale recovered — with per-channel breakdowns and 90 days of activity history. - [Live Run Logs: Real-Time View of Every Agent Action](https://docs.exerta.ai/analytics/live-run-logs.md): Live Run Logs show every comment, DM, and chat handled by your agents in real time — including outcome, duration, step count, and any errors. - [Revenue Attribution: Track Sales Back to Every Comment](https://docs.exerta.ai/analytics/attribution.md): Exerta's server-to-server attribution ties every recovered sale to the specific ad, channel, and creative that started it — no pixels, no guesswork. - [Exerta Pricing: Plans, Credits, and Billing Details](https://docs.exerta.ai/account/plans-and-billing.md): Compare Exerta's Free, Starter, and Scale plans — including AI action limits, features per tier, annual discounts, and how billing works. - [Managing Team Access and Roles in Your Exerta Workspace](https://docs.exerta.ai/account/team-access.md): Add teammates to your Exerta workspace and control what each person can do using Owner, Admin, Editor, and Viewer role permissions. - [Exerta Security, Encryption, and Compliance Overview](https://docs.exerta.ai/account/security.md): Exerta protects your data with TLS 1.3 encryption, AES-256 at rest, a zero-knowledge credential vault, and GDPR and ISO 27001 compliance. - [Exerta FAQ: Answers to Common Questions About the Platform](https://docs.exerta.ai/account/faq.md): Answers to common questions about getting started, credits, channels, billing, and security — everything you need to know about using Exerta.