Scope Moderation Rules to Campaigns, Ad Sets, and Ads

Not every post needs the same protection — and not every post should get it. Exerta lets you target your moderation rules to exactly the content you want: a specific campaign, an ad set, or a single ad. Unless you explicitly assign a rule to a placement, it won’t run there. That means your influencer collaborations, whitelisted pages, and organic content stay completely untouched, while your paid ads get the full protection of your ruleset.

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Targeting options

You can scope any moderation rule to one of three levels:

1. Campaign level — the rule runs on every ad inside the selected campaign. This is the right default for most advertisers: set your rules once and they cover the whole campaign as you add or change ads within it.
2. Ad set level — the rule runs on every ad inside a specific ad set. Use this when different audience segments in the same campaign need different moderation behavior (for example, a lookalike audience vs. a retargeting set).
3. Ad level — the rule runs on one specific ad only. Use this for creatives with unique audiences, sensitive messaging, or individual pieces of UGC that need their own moderation logic.

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Whitelist-page safety

By default, moderation rules only apply where you assign them. If you run whitelisted ad campaigns through an influencer’s page, those organic posts are never touched — your rules don’t reach them unless you explicitly add that page as a target. The influencer’s engagement, comments, and community stay exactly as they are. This also applies to your own brand page’s organic posts. Rules assigned to ad campaigns don’t bleed over to your regular content.

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Organic posts

If you want to keep your whole page clean — not just the ads — you can optionally extend any moderation rule to organic posts on your connected pages. This is useful for high-volume accounts where spam and trolls appear across all content, not just paid placements. To enable this, add your page’s organic feed as a target alongside your campaigns. You can mix organic and ad-level targets in the same rule — one rule can protect both your top-performing campaign and your brand page at the same time.

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Setting targeting

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Instant off-switch

Any rule can be paused instantly at any time — just toggle it off. The rule stops running immediately across every placement it was assigned to. No comments are retroactively changed; it simply stops matching new ones. This is useful when you launch a new campaign and want to review how comments look before turning moderation on, or when you’re running a limited-time promotion where the rules should be temporarily relaxed.