What agents do
Reply to Comments
Your agent reads every comment as it lands, detects intent, and posts a natural, on-brand reply within seconds — across Facebook, Instagram, and TikTok.
Answer DMs
Every incoming direct message gets an immediate, context-aware response. The agent walks buyers through questions, objections, and toward checkout — automatically.
Hide Spam
The agent identifies spam, offensive content, and low-quality comments and hides them automatically — keeping your posts clean without you lifting a finger.
Deliver Offers
When buying intent is high, the agent sends a personalized offer or link through the comment or DM — and tracks whether it converts.
Agent templates
Exerta includes two ready-to-use agent templates to get you started fast. Each template is pre-configured for its channel and use case — you just add your brand details and activate.Setting up an agent
You can go from a blank canvas to a live agent in minutes. The setup is entirely click-through — no code, no prompt engineering required.1
Create a new agent
From the dashboard, click New Agent to open the agent builder.
2
Choose a starting point
Select a template — Comment Moderator or DM Closer — or start from scratch if you want full control over the configuration.
3
Train your agent
Walk through the setup flow: add your products and pricing, list common objections and your preferred responses, describe your brand’s tone, and set any hard rules the agent should always follow.
4
Activate
Click Activate — your agent goes live immediately and starts handling conversations on your connected channels.
Custom agents
If you’re on a Scale or Enterprise plan, Exerta builds and trains your agents for you. The done-for-you service includes custom agent design, full brand voice training, and ongoing optimization — so your team never has to touch the builder unless you want to.Next steps: