What Exerta does for you
AI Replies
Responds to comments and DMs instantly, based on context — not templates. Each reply reflects the tone, language, and intent of the conversation.
Sentiment Analysis
Detects how your audience feels so you can act on what matters. Surface positive signals, catch complaints early, and understand the mood behind your ads.
Spam Filtering
Hides unwanted comments automatically, before they cause damage. Exerta identifies spam, trolls, and competitor mentions and removes them without any manual effort.
Multilingual Support
Detects your audience’s language and replies in kind, across 50+ languages. Run global campaigns without worrying about language barriers or translation delays.
Offer Delivery
Sends personalized offers through comments or DMs and tracks conversions end to end. Turn high-intent commenters into buyers without any manual outreach.
Analytics Dashboard
Shows replies sent, comments filtered, and revenue driven — all in one place. Understand exactly what your agents are doing and the impact on your bottom line.
Agent configuration and targeting controls
Every Exerta agent is configured through a no-code click-through setup — no engineering work required. You choose a pre-built template, then customize how the agent replies, what tone it uses, which keywords or patterns trigger a moderation action, and when to send an offer. Targeting controls let you scope an agent to a specific campaign, ad set, or individual ad, so the right agent handles the right content every time. The no-code moderation rules builder gives you fine-grained control over what gets hidden. You define conditions (keywords, patterns, sentiment thresholds) and actions (hide, flag, escalate) using a visual rule editor — no regular expressions or code needed. When a human needs to step in, Exerta gets out of the way automatically: reply to any conversation from your inbox and the AI pauses on that thread, handing control to your team without interrupting other active conversations.Who uses Exerta
Exerta is built for teams that run paid social at scale and can’t afford to leave engagement on the table:- DTC brands running Meta and TikTok ads who want every comment and DM handled without hiring a moderation team
- Media buyers managing multiple ad accounts who need automation they can configure once and trust to run
- E-commerce stores on Shopify looking to recover abandoned interest and turn ad engagement into tracked revenue
- Agencies managing client social pages who need a reliable, white-label-ready solution that works across accounts
How it works
Getting from sign-up to live AI agents takes just a few minutes — and no code.1
Connect your ad account
Link Facebook, Instagram, or TikTok to Exerta using the official OAuth flow. Exerta connects through Meta Graph API and TikTok API, so your credentials stay secure and tokens are refreshed automatically.
2
Set rules and agents
Choose a pre-built agent template or configure your own. Define what to hide, how to reply, when to send an offer, and which conversations to escalate to a human.
3
Agents reply, hide, and route
Once activated, your agents go live immediately. They read incoming comments and DMs in real time, take the configured action, and log every decision for your review.
4
Watch the numbers
Open the Analytics Dashboard to see replies sent, spam filtered, offers delivered, and revenue attributed. Live Run Logs give you a real-time view of every action your agents take.