How to set up Exerta
Step 1 — Connect your account
Link your Facebook and/or Instagram account so Exerta can start managing your comments. Go to the connecting channels guide.Step 2 — Set up your first rule
Tell Exerta what to do — hide spam, auto-reply to comments, send DMs, or deliver offers. The easiest to set up is hiding negative comments. Go to the quick start guide.Step 3 — Set up your tracking
Connect a reporting link to see how many clicks and conversions your replies are generating. Go to the tracking setup guide.FAQs
Getting started
Do I need any technical skills?
Do I need any technical skills?
No. No code, no setup complexity. If you can use Facebook, you can use Exerta.
How long does it take to go live?
How long does it take to go live?
About 3 minutes. Connecting a channel takes roughly 1 minute, activating an agent takes 2 minutes. Your agents are live the same day.
Can I try Exerta before paying?
Can I try Exerta before paying?
Yes. The Free plan is available forever at no cost. For the full AI-reply experience, the Starter plan includes a 7-day free trial — no credit card required.
What happens if I downgrade?
What happens if I downgrade?
Agents that exceed the lower plan’s limits are paused automatically. You choose which ones to keep within your new limits.
Product
Can I choose which pages or posts Exerta manages?
Can I choose which pages or posts Exerta manages?
Yes. You pick exactly which pages to connect, and your rules only apply where you set them.
Will Exerta reply to every single comment?
Will Exerta reply to every single comment?
No — it only acts on comments that match the conditions in your rules. You’re always in control of what triggers a response and what doesn’t.
What's the difference between a rule and an AI agent?
What's the difference between a rule and an AI agent?
A rule is a simple “if this, then that” instruction — for example, hide any comment with negative sentiment.An AI agent is more advanced. It reads the context of each comment and generates a smart, personalised reply. Rules are a great starting point. AI agents take things further once you’re ready.
What AI does Exerta use?
What AI does Exerta use?
Exerta uses leading large language models, fine-tuned on millions of real social engagement conversations. The specific models are updated regularly as better options become available.
What counts as an AI action?
What counts as an AI action?
One AI action = one reply sent or one comment hidden. Actions are counted against your monthly credit balance.
Can I control what my agents say?
Can I control what my agents say?
Yes — you set tone, product information, common objections, and hard rules during agent setup. The agent will not say anything that violates your rules.
Can my team jump into a conversation?
Can my team jump into a conversation?
Yes. Reply to any conversation directly and the AI pauses for that thread automatically. Other conversations keep running.
Channels
Which channels does Exerta support?
Which channels does Exerta support?
Facebook, Instagram, TikTok, and website chat are live today. SMS, email, and voice are coming soon.
Does it work with Instagram ads?
Does it work with Instagram ads?
Yes — Exerta handles both Instagram ad comments and organic post comments, plus Instagram DMs.
Will it interfere with my influencer or whitelisted pages?
Will it interfere with my influencer or whitelisted pages?
No. Campaign-level targeting means Exerta only touches the content you assign it to. Influencer and organic pages are never affected unless you explicitly target them.
Tracking
Is tracking required to use Exerta?
Is tracking required to use Exerta?
No, tracking is optional. You can use all the core features without it. It’s recommended to help you measure clicks and revenue from your replies.
Billing
How does the annual discount work?
How does the annual discount work?
Annual billing costs $769/year — a 20% discount vs monthly billing, equivalent to 2 months free. You can switch to annual in Settings → Billing.
What happens if I run out of credits?
What happens if I run out of credits?
Your agents pause until the next billing cycle. You’ll receive an email notification. You can upgrade at any time to get more credits immediately.
Can I cancel at any time?
Can I cancel at any time?
Yes. Cancel from Settings → Billing. Cancellation takes effect at the end of your current billing period — no lock-in.
Security
Is Exerta GDPR compliant?
Is Exerta GDPR compliant?
Yes. Exerta is GDPR compliant. A SOC 2 Type II audit is currently in progress. HIPAA compliance is available on Enterprise plans and requires a signed Business Associate Agreement (BAA).
Where is my data stored?
Where is my data stored?
Your data is stored on AWS in US and EU regions. You can request a specific region on Enterprise plans.
Does Exerta train AI on my data?
Does Exerta train AI on my data?
No. Your conversation data is never used to train AI models. It is isolated per workspace and never shared with third parties.
Still have questions? Email support@exerta.ai — a human replies to every message.