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By the end of this guide, you’ll have a live AI agent monitoring and responding to comments or DMs on your ads — no code required. The whole process takes about 5 minutes: you’ll create a free Exerta account, connect a social channel, activate a pre-built agent, and watch it run in real time through the Live Run Logs dashboard.
Before you begin, make sure you have one of the following:
  • A Facebook Business Manager account with admin access to at least one Page (required for Facebook and Instagram channels)
  • A TikTok Business account with admin access to your TikTok profile
Don’t have an account yet? Sign up free at app.exerta.ai/signup — no credit card required.

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Steps

1

Create your account

Go to app.exerta.ai/signup and sign up with your email address or Google account. The free plan is activated instantly — no credit card needed. Once you’re in, you’ll land on the Exerta dashboard.
2

Connect a channel

From the dashboard, click Connect Channel. Choose your platform:
  • Facebook / Instagram — Exerta opens a Meta Business Manager authorization pop-up. Log in, select the Pages you want to connect, and grant the requested permissions. The whole flow takes about 30–60 seconds.
  • TikTok — Exerta redirects you through the TikTok Business API authorization flow. Log in and approve access for your TikTok profile.
Once authorized, your channel appears in the Channels list and is ready for agents.
3

Turn on your first agent

From your connected channel, click Add Agent and pick a pre-built template:
  • Comment Moderator — Automatically hides spam and toxic comments, and replies to genuine questions and compliments in your brand voice. Available for Facebook, Instagram, and TikTok.
  • DM Closer — Answers incoming DMs with context-aware replies and routes high-intent buyers toward a purchase or offer. Available for Facebook and Instagram.
The no-code setup walks you through agent configuration step by step: choose your tone, set moderation rules (up to 7 on the Starter plan), and optionally scope the agent to a specific campaign, ad set, or individual ad using the targeting controls. When you’re ready, click Activate. Your agent is now live.
4

Watch live run logs

Navigate to Live Run Logs in the left sidebar. You’ll see a real-time feed of every action your agent takes — comments replied to, spam hidden, DMs answered, and offers delivered. As sales come in, revenue attribution appears in the log so you can track exactly what your agents are driving.
The free plan gives you 100 AI actions/month on 1 connected page. Upgrade to Starter for 500 AI actions per month and AI-generated replies written in your brand’s specific voice and tone.

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What’s next

Connect Channels

Add more channels, manage existing connections, and learn how token refresh works.

Configure AI Agents

Customize how your agents reply, what they hide, and when they send offers.

Related topics

What Is Exerta? AI Engagement Agents for Social AdsExerta FAQ: Answers to Common Questions About the PlatformAI Agents Overview: How Exerta Automates EngagementAI Replies: Context-Aware Responses for Every ConversationConnect Facebook, Instagram, TikTok & Website Chat