Integration details
What you can automate
- Reply to Instagram comments on ads and organic posts in your brand’s voice
- Answer Instagram DMs instantly, 24/7
- Hide spam, scam links, and negative comments before they impact buyer confidence
- Route interested commenters from public posts into private DM conversations
- Deliver offers and promotions with tracked links directly in the thread
Requirements
Your Instagram account must be connected to a Facebook Page via Meta Business Manager. Personal Instagram accounts are not supported — only Instagram Business or Creator accounts linked to a Facebook Page can be connected.
How to connect
1
Open Channels in Exerta
In Exerta, go to Settings → Channels.
2
Add Instagram
Click Add Channel → Instagram.
3
Authorize via Meta Business Manager
A Meta Business Manager authorization pop-up appears. Log in with the account that manages your Instagram Business account and the Facebook Page it’s linked to.
4
Select your Instagram account
Choose the Instagram account you want to connect. You’ll see only accounts that are properly linked to a Facebook Page.
5
Grant permissions
Review and grant the requested permissions so Exerta can read comments, post replies, and manage DMs on your behalf.
6
Go live
Your Instagram account appears in the Channels list. Agents can be activated immediately across both ads and organic posts.