> ## Documentation Index
> Fetch the complete documentation index at: https://docs.exerta.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Comment Moderation: Protect Your Ads Automatically

> Exerta hides spam, trolls, and negative comments before buyers see them — protecting your ad spend and keeping comment sections conversion-friendly.

Every dollar you spend on paid ads competes against your own comment section. A single negative comment, spam link, or troll reply sitting at the top of your ad can drop conversion rates, spook new buyers, and quietly drain your budget. Exerta watches every comment in real time and hides the bad stuff before it does any damage — so your ads keep converting the way they should.

## What moderation does

<CardGroup cols={2}>
  <Card title="Spam Hiding" icon="ban">
    Automatically hides spam, scam links, and bot comments the moment they appear — before any real buyer sees them.
  </Card>

  <Card title="Troll Filtering" icon="face-angry">
    Detects toxic or negative comments and hides them before buyers scroll past, keeping your comment section safe for conversions.
  </Card>

  <Card title="Intent Routing" icon="route">
    Buying questions get immediate replies with links; complaints get moved to private DMs — every comment goes to the right place.
  </Card>

  <Card title="Escalation" icon="arrow-up-right-from-square">
    When the agent is unsure or a customer is upset, it flags the conversation and hands off to your team so nothing important falls through the cracks.
  </Card>
</CardGroup>

## How moderation runs

Exerta watches every new comment across your connected Facebook, Instagram, TikTok, and website chat in real time. The moment a comment lands, it passes through your rules in priority order. The first rule that matches triggers its action — hide, flag, escalate, or route to DM. Comments that don't match any rule are handled by the AI agent, which reads intent and replies in your brand's voice. The whole process happens in seconds, invisibly, 24/7.

<Note>
  Comment hiding is available on the Free plan. AI-powered intent routing and moderation rules require the Starter plan.
</Note>

## Explore moderation

<CardGroup cols={3}>
  <Card title="Moderation Rules" icon="shield-halved" href="/moderation/rules">
    Build no-code rules that hide, flag, or escalate based on content, author, or placement.
  </Card>

  <Card title="Multi-Branch Logic" icon="route" href="/moderation/multi-branch-logic">
    Route comments automatically by intent — buying questions, complaints, and spam each go where they belong.
  </Card>

  <Card title="Campaign Targeting" icon="bullseye" href="/moderation/campaign-targeting">
    Scope your rules to a specific campaign, ad set, or single ad — leaving influencer pages untouched.
  </Card>
</CardGroup>


## Related topics

- [Scope Moderation Rules to Campaigns, Ad Sets, and Ads](/moderation/campaign-targeting.md)
- [TikTok Integration: Moderation for TikTok Ad Comments](/channels/tiktok.md)
- [Connect Facebook, Instagram, TikTok & Website Chat](/connecting-channels.md)
- [What Is Exerta? AI Engagement Agents for Social Ads](/introduction.md)
- [Moderation Rules: Control What Gets Hidden or Flagged](/moderation/rules.md)