> ## Documentation Index
> Fetch the complete documentation index at: https://docs.exerta.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# What Is Exerta? AI Engagement Agents for Social Ads

> Exerta is an AI agent platform that handles every comment, DM, and live chat across your social ads — replying, moderating, and closing sales 24/7.

Exerta is an AI agent platform designed for brands that run paid social ads on Facebook, Instagram, and TikTok. Instead of letting comments pile up unanswered or relying on a moderation team to work around the clock, Exerta deploys intelligent agents that read every comment and DM, understand the context, and take the right action — replying in your brand's voice, filtering spam before it causes damage, delivering personalized offers, and routing high-intent buyers toward a purchase. Whether you're a DTC brand scaling Meta spend or an agency managing dozens of client accounts, Exerta keeps your ad engagement working for you 24/7.

## What Exerta does for you

<CardGroup cols={2}>
  <Card title="AI Replies" icon="robot">
    Responds to comments and DMs instantly, based on context — not templates. Each reply reflects the tone, language, and intent of the conversation.
  </Card>

  <Card title="Sentiment Analysis" icon="face-smile">
    Detects how your audience feels so you can act on what matters. Surface positive signals, catch complaints early, and understand the mood behind your ads.
  </Card>

  <Card title="Spam Filtering" icon="ban">
    Hides unwanted comments automatically, before they cause damage. Exerta identifies spam, trolls, and competitor mentions and removes them without any manual effort.
  </Card>

  <Card title="Multilingual Support" icon="earth-americas">
    Detects your audience's language and replies in kind, across 50+ languages. Run global campaigns without worrying about language barriers or translation delays.
  </Card>

  <Card title="Offer Delivery" icon="tag">
    Sends personalized offers through comments or DMs and tracks conversions end to end. Turn high-intent commenters into buyers without any manual outreach.
  </Card>

  <Card title="Analytics Dashboard" icon="chart-bar">
    Shows replies sent, comments filtered, and revenue driven — all in one place. Understand exactly what your agents are doing and the impact on your bottom line.
  </Card>
</CardGroup>

## Agent configuration and targeting controls

Every Exerta agent is configured through a no-code click-through setup — no engineering work required. You choose a pre-built template, then customize how the agent replies, what tone it uses, which keywords or patterns trigger a moderation action, and when to send an offer. Targeting controls let you scope an agent to a specific campaign, ad set, or individual ad, so the right agent handles the right content every time.

The no-code **moderation rules builder** gives you fine-grained control over what gets hidden. You define conditions (keywords, patterns, sentiment thresholds) and actions (hide, flag, escalate) using a visual rule editor — no regular expressions or code needed.

When a human needs to step in, Exerta gets out of the way automatically: reply to any conversation from your inbox and the AI pauses on that thread, handing control to your team without interrupting other active conversations.

## Who uses Exerta

Exerta is built for teams that run paid social at scale and can't afford to leave engagement on the table:

* **DTC brands** running Meta and TikTok ads who want every comment and DM handled without hiring a moderation team
* **Media buyers** managing multiple ad accounts who need automation they can configure once and trust to run
* **E-commerce stores on Shopify** looking to recover abandoned interest and turn ad engagement into tracked revenue
* **Agencies** managing client social pages who need a reliable, white-label-ready solution that works across accounts

## How it works

Getting from sign-up to live AI agents takes just a few minutes — and no code.

<Steps>
  <Step title="Connect your ad account">
    Link Facebook, Instagram, or TikTok to Exerta using the official OAuth flow. Exerta connects through Meta Graph API and TikTok API, so your credentials stay secure and tokens are refreshed automatically.
  </Step>

  <Step title="Set rules and agents">
    Choose a pre-built agent template or configure your own. Define what to hide, how to reply, when to send an offer, and which conversations to escalate to a human.
  </Step>

  <Step title="Agents reply, hide, and route">
    Once activated, your agents go live immediately. They read incoming comments and DMs in real time, take the configured action, and log every decision for your review.
  </Step>

  <Step title="Watch the numbers">
    Open the Analytics Dashboard to see replies sent, spam filtered, offers delivered, and revenue attributed. Live Run Logs give you a real-time view of every action your agents take.
  </Step>
</Steps>

<Tip>
  Ready to go live? Follow the [Quick Start](/quickstart) to connect your first channel in under 5 minutes.
</Tip>


## Related topics

- [AI Agents Overview: How Exerta Automates Engagement](/agents/overview.md)
- [Get Started with Exerta: Live AI Agents in 5 Minutes](/quickstart.md)
- [Exerta FAQ: Answers to Common Questions About the Platform](/account/faq.md)
- [Website Chat: AI Agent for Landing Pages and Checkout](/channels/website-chat.md)
- [Exerta Security, Encryption, and Compliance Overview](/account/security.md)