> ## Documentation Index
> Fetch the complete documentation index at: https://docs.exerta.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Analytics Dashboard: Track Replies, Hides, and Revenue

> The Exerta dashboard shows every reply sent, comment hidden, and sale recovered — with per-channel breakdowns and 90 days of activity history.

The Exerta dashboard is your single source of truth for everything your agents are doing and earning. From the moment your agents go live, every reply sent, comment hidden, and sale recovered is tracked and surfaced here — so you always know exactly what's running, what's working, and what it's putting back in your pocket.

## What's in the dashboard

Every key metric is visible at a glance, broken down by channel and action type.

<CardGroup cols={2}>
  <Card title="Replies Sent" icon="reply">
    Total agent replies delivered across Facebook, Instagram, TikTok, and live chat — broken down by channel so you can see where your agents are most active.
  </Card>

  <Card title="Comments Hidden" icon="eye-slash">
    Total spam, negativity, and off-topic comments filtered per channel. Includes Facebook, Instagram, and TikTok moderation actions.
  </Card>

  <Card title="Revenue Recovered" icon="circle-dollar-to-slot">
    Total sales attributed to Exerta conversations — DM recoveries, exit-intent saves, and live chat closes all roll up here.
  </Card>

  <Card title="Conversion Rate" icon="arrow-trend-up">
    Your ad conversion rate with Exerta active, compared to your pre-Exerta baseline. Shows the lift your agents are driving.
  </Card>

  <Card title="Cart Recovery Rate" icon="cart-shopping">
    Percentage of abandoned-cart and exit-intent conversations that resulted in a completed purchase.
  </Card>

  <Card title="Automation Success Rate" icon="check">
    Percentage of agent actions completed without error, per channel. A healthy agent runs above 95%.
  </Card>
</CardGroup>

## Per-channel status

Each channel you've connected has its own live status tile showing today's action count and automation success rate. You can see at a glance whether your agents are running cleanly and how much work they've handled since midnight.

| Channel            | What it tracks                        | Example                     |
| ------------------ | ------------------------------------- | --------------------------- |
| Comment moderation | Facebook + Instagram comments handled | 1,284 handled today · 98.6% |
| DM sales recovery  | Instagram DMs replied and recovered   | 47 conversations · 91.2%    |
| Negativity hidden  | TikTok comments filtered              | 312 hidden today · 99.1%    |
| Question answering | Live chat questions answered          | 88 handled today · 96.4%    |

If a channel's success rate drops below your configured threshold, the tile highlights in amber so you can investigate before it affects customers.

## Activity history

All plans include **90 days of activity history** — no upgrades required to access your historical data.

You can slice your history by:

* **Channel** — filter to Facebook only, Instagram DMs only, TikTok, or live chat
* **Date range** — pick any 90-day window to compare periods or review a specific campaign
* **Action type** — filter to replies, hides, lead captures, escalations, or sales recoveries

Use the date range filter alongside your ad spend data to see exactly how Exerta performed during a given campaign or promotion.

## Interpreting the numbers

The dashboard surfaces a lot of data. Here's how to read the metrics that matter most:

* **Revenue recovered** — this is the total value of sales that Exerta directly attributed to an agent conversation. A sale counts here when a buyer clicked a tracked link sent by your agent and completed a purchase.
* **Automation success rate** — the percentage of agent actions that completed without an error or manual fallback. If this drops, check your [Live Run Logs](/analytics/live-run-logs) for patterns.
* **Conversion rate** — your current ad conversion rate with Exerta active, shown against your pre-Exerta baseline. A rising number here means your agents are turning more ad clicks into buyers.
* **Cart recovery rate** — the share of exit-intent and abandoned-cart conversations that ended in a sale. Improving this number usually comes down to the offer you're authorizing your agent to make.

<Tip>
  Check the dashboard weekly and compare revenue recovered to your plan cost — most customers see a 10–14× return.
</Tip>


## Related topics

- [Revenue Attribution: Track Sales Back to Every Comment](/analytics/attribution.md)
- [What Is Exerta? AI Engagement Agents for Social Ads](/introduction.md)
- [Get Started with Exerta: Live AI Agents in 5 Minutes](/quickstart.md)
- [AI Agents Overview: How Exerta Automates Engagement](/agents/overview.md)
- [Live Run Logs: Real-Time View of Every Agent Action](/analytics/live-run-logs.md)