> ## Documentation Index
> Fetch the complete documentation index at: https://docs.exerta.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# AI Agents Overview: How Exerta Automates Engagement

> Exerta AI agents reply to comments and DMs, close sales, and hide spam — trained on your brand, running 24/7 across all connected channels.

Exerta AI agents are always-on brand representatives that work across Facebook, Instagram, TikTok, and website chat — replying to comments, answering DMs, hiding spam, and delivering offers the moment a buyer shows interest. Unlike rule-based bots, each agent is trained on your products, tone, and objection-handling style, so every reply sounds like your best team member, not a script. Once activated, agents run 24/7 without any manual input — and get sharper the more they interact.

## What agents do

<CardGroup cols={2}>
  <Card title="Reply to Comments" icon="comment">
    Your agent reads every comment as it lands, detects intent, and posts a natural, on-brand reply within seconds — across Facebook, Instagram, and TikTok.
  </Card>

  <Card title="Answer DMs" icon="envelope">
    Every incoming direct message gets an immediate, context-aware response. The agent walks buyers through questions, objections, and toward checkout — automatically.
  </Card>

  <Card title="Hide Spam" icon="ban">
    The agent identifies spam, offensive content, and low-quality comments and hides them automatically — keeping your posts clean without you lifting a finger.
  </Card>

  <Card title="Deliver Offers" icon="tag">
    When buying intent is high, the agent sends a personalized offer or link through the comment or DM — and tracks whether it converts.
  </Card>
</CardGroup>

## Agent templates

Exerta includes two ready-to-use agent templates to get you started fast. Each template is pre-configured for its channel and use case — you just add your brand details and activate.

| Template              | What it does                                                | Channels                    | Coverage |
| --------------------- | ----------------------------------------------------------- | --------------------------- | -------- |
| **Comment Moderator** | Replies to every comment and hides offensive or spammy ones | Facebook, Instagram, TikTok | 24/7     |
| **DM Closer**         | Answers every DM and walks buyers toward checkout           | Facebook, Instagram         | 24/7     |

## Setting up an agent

You can go from a blank canvas to a live agent in minutes. The setup is entirely click-through — no code, no prompt engineering required.

<Steps>
  <Step title="Create a new agent">
    From the dashboard, click **New Agent** to open the agent builder.
  </Step>

  <Step title="Choose a starting point">
    Select a template — **Comment Moderator** or **DM Closer** — or start from scratch if you want full control over the configuration.
  </Step>

  <Step title="Train your agent">
    Walk through the setup flow: add your products and pricing, list common objections and your preferred responses, describe your brand's tone, and set any hard rules the agent should always follow.
  </Step>

  <Step title="Activate">
    Click **Activate** — your agent goes live immediately and starts handling conversations on your connected channels.
  </Step>
</Steps>

## Custom agents

If you're on a **Scale** or **Enterprise** plan, Exerta builds and trains your agents for you. The done-for-you service includes custom agent design, full brand voice training, and ongoing optimization — so your team never has to touch the builder unless you want to.

***

**Next steps:**

* [AI Replies: how agents craft context-aware responses](/agents/ai-replies)
* [Brand Voice: train your agent to sound like you](/agents/brand-voice)
* [Human Handoff: take over any conversation instantly](/agents/human-handoff)


## Related topics

- [What Is Exerta? AI Engagement Agents for Social Ads](/introduction.md)
- [Get Started with Exerta: Live AI Agents in 5 Minutes](/quickstart.md)
- [Exerta Security, Encryption, and Compliance Overview](/account/security.md)
- [AI Replies: Context-Aware Responses for Every Conversation](/agents/ai-replies.md)
- [Website Chat: AI Agent for Landing Pages and Checkout](/channels/website-chat.md)