> ## Documentation Index
> Fetch the complete documentation index at: https://docs.exerta.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Brand Voice Training: Teach Your Agent to Sound Like You

> Teach Exerta your brand's tone, products, and objection-handling style so every AI reply sounds like your best rep — never robotic, always on-brand.

Brand voice training is how you turn a generic AI agent into a rep that genuinely sounds like your business. You walk through a click-through setup that teaches the agent your products, how your brand speaks, the objections your customers raise most often, and any rules it should always follow. There's no code to write and no prompt engineering involved — just fill in what you know about your brand, and the agent learns from it immediately.

## What you configure

Each part of the brand voice setup is independent — you can fill them in any order and update them at any time.

<AccordionGroup>
  <Accordion title="Products">
    List the products or services your agent should know about. For each one, include the name, price, key features, and any active offers or promotions. The more detail you provide here, the more accurately the agent can answer product questions and recommend the right item to the right buyer.
  </Accordion>

  <Accordion title="Tone">
    Describe how your brand speaks. Is it casual and friendly, polished and professional, high-energy, or warm and supportive? A short description works well — but if you have examples of replies your team has written that you're proud of, paste those in. The agent will match that voice immediately.
  </Accordion>

  <Accordion title="Objections">
    Add the objections your customers raise most often — price, shipping time, sizing, returns, or anything specific to your products. For each objection, write the ideal response you'd want a team member to give. The agent uses these as its playbook when it detects hesitation or pushback.
  </Accordion>

  <Accordion title="Rules">
    Set hard rules for things the agent should always or never say. Examples: always mention free shipping on orders over \$50, never discuss competitor products, always end DMs with a direct link to the product page. Rules override everything else — they're the non-negotiables.
  </Accordion>
</AccordionGroup>

## Training your agent

<Steps>
  <Step title="Open your agent">
    From the dashboard, find your agent and click **Edit** to open the brand voice settings.
  </Step>

  <Step title="Add your products">
    Fill in the **Products** section with your offer details — names, prices, features, and any current promotions. Add every product your agent might be asked about.
  </Step>

  <Step title="Set your tone">
    Write a short description of how your brand communicates, or paste in 2–3 examples of replies that already sound exactly right. Either approach works.
  </Step>

  <Step title="Add your objections">
    List your top 3–5 most common objections and write the best response to each. Focus on the objections that come up most in your comments and DMs.
  </Step>

  <Step title="Preview the output">
    Click **Save** and then **Preview** to test a sample conversation. Type in a question or objection and see how the agent responds. Adjust your inputs if anything sounds off.
  </Step>

  <Step title="Activate">
    When the preview looks and sounds like you, click **Activate**. Your agent goes live immediately with the voice you've trained in.
  </Step>
</Steps>

## Continuous improvement

Your agent doesn't stay static after you activate it. Every real conversation it handles — and every outcome (a sale closed, an escalation triggered, a message left on read) — feeds back into the agent automatically. Over time, replies get sharper, objection handling improves, and the agent learns which approaches actually convert for your specific audience. You don't need to retrain it manually; improvement is built into how Exerta works.

<Tip>
  Paste 2–3 examples of your best human replies to common questions in the **Tone** section. The agent will match that voice immediately — no lengthy description required.
</Tip>


## Related topics

- [AI Agents Overview: How Exerta Automates Engagement](/agents/overview.md)
- [Get Started with Exerta: Live AI Agents in 5 Minutes](/quickstart.md)
- [What Is Exerta? AI Engagement Agents for Social Ads](/introduction.md)
- [Exerta Pricing: Plans, Credits, and Billing Details](/account/plans-and-billing.md)
- [Comment Moderation: Protect Your Ads Automatically](/moderation/overview.md)