> ## Documentation Index
> Fetch the complete documentation index at: https://docs.exerta.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# AI Replies: Context-Aware Responses for Every Conversation

> Exerta replies to comments and DMs instantly using context from the full conversation — not templates. Learn how AI replies work and how to configure them.

When a comment or DM comes in, your Exerta agent doesn't reach for a template — it reads the full conversation, figures out what the person actually wants, and writes a reply that fits. Intent, sentiment, language, and conversation history all factor in before a single word is drafted. The result is a response that sounds like a real person on your team wrote it, delivered within seconds of the message landing.

## How AI replies work

Your agent processes every incoming message through a multi-step reasoning loop before it responds:

* **Intent detection** — The agent classifies each message: buying question, complaint, objection, or spam. Each category routes to a different action. A buying question gets an answer and potentially an offer; spam gets hidden; a complaint triggers a tone-adjusted, empathetic reply.
* **Sentiment-aware responses** — If the agent detects frustration or upset in a message, it adjusts its tone automatically — leading with empathy before addressing the substance. You don't have to configure this separately.
* **Offer delivery** — When buying intent is high, the agent attaches a personalized offer or checkout link to the reply and tracks whether that conversation converts to a sale.
* **Multilingual support** — The agent detects the language of each incoming comment or DM and replies in kind. Exerta supports 50+ languages out of the box, with no manual configuration required.

## What counts as an AI action

One AI action equals one reply sent or one comment hidden. Every time your agent posts a response or removes a piece of content, that counts as one action against your monthly plan limit. You can review your action usage at any time from the **Usage** section of your dashboard.

## Reply speed

Agents reply within seconds of a comment or DM landing on any connected channel. There's no polling delay — Exerta listens for new activity in real time and triggers a reply as soon as a message is received.

## AI suggestions

Setting up your first agent is faster than it used to be. When you're working through the agent builder, Exerta reads your setup context and suggests the next step — field mappings are pre-filled, reply configurations are drafted from your existing inputs, and routing rules are suggested based on your chosen template. The average setup time from a blank canvas to a live agent is **8 minutes**.

<Note>
  Stock replies (non-AI-generated) are available on the Free plan. AI-generated replies in your brand voice require the **Starter plan or above**.
</Note>

<Tip>
  The longer your agent runs, the sharper it gets — every conversation and outcome feeds back in automatically. You don't have to retrain it; improvement is continuous.
</Tip>


## Related topics

- [AI Agents Overview: How Exerta Automates Engagement](/agents/overview.md)
- [Human Handoff: Take Over Any Conversation Instantly](/agents/human-handoff.md)
- [Instagram Integration: AI Replies for Comments and DMs](/channels/instagram.md)
- [What Is Exerta? AI Engagement Agents for Social Ads](/introduction.md)
- [Get Started with Exerta: Live AI Agents in 5 Minutes](/quickstart.md)